1. pick your content creation approach
There are plenty of methods on how to write a good product description in e-commerce that have their advantages and disadvantages.
- Recruit a freelancer
The most obvious option, this person will do all the necessary work for you. However, the process of finding a professional is quite time-consuming, and hiring someone for one project is more costly than signing a long-term contract. Even with all the precautions taken, the result might not satisfy you, especially if you have not worked with freelancers before.
- Do everything by yourself
This will allow you to take over the final result fully. This method will require a lot of labor and time, which might end up in losing potential profit as you try to save money on hiring copywriters.
- Recruit a content manager
This serves as an alternative to recruiting a copywriter. However, tasks delegated to the content manager should be consistent and earn you more money than is being spent on an employee.
- Leave descriptions blank or copy from somewhere else
The least favorable option, as it creates an undesirable expression for the customers. And, believe me, it is not worth it for the business.
- Using AI content generators
Nowadays, technologies are present in all spheres of life, so why should we forget about AI content generators when we are talking about how to write an attractive product description? High-quality content is generated in seconds and then slightly edited by an employee. It is a game-changer for saving time for your business and crew while the customer interactions get more resources and attention.
Today plenty of popular services are present to choose from, but CopyMonkey is the best generator of e-commerce product descriptions in particular. Besides generating tons of product descriptions simultaneously, it is compatible with all e-commerce platforms and CMS. Invest resources into creating unique content with the help of AI-powered generators, and dive deeper into ways to approach e-commerce copywriting with our article “E-commerce copywriting: 5 solutions with pros and cons.”
1. Cater to your audience
The most important part of writing any product description is to correctly locate its audience and talk to it empathetically. Customers tend to search for reliability and sympathy in online shops that they visit on a regular basis. Many aspects are combined in order to create a well-written and empathetic product copy, such as:
- language choices;
- grammar constructions;
- emphasizing the benefits;
- keeping short paragraphs and not losing the unique style.
The creation of such an impactful message, dedicated to your specific audience, is not an easy job to do, but with our article “Writing empathethic product descriptions: 7 best examples explained” you will quickly understand how to write a good product description with the help of detailed real-life examples.
The secret of “How to write attractive product description” lies within knowing what the audience seeks and which of the products can be sold ideally for that purpose. The context of the customer searching for the product, the portrait of a customer and the product’s benefits need to be identified, depending on a price segment, philosophy of a brand and many other aspects.
Besides, good product descriptions in e-commerce do not have to consist solely of text. Patagonia is a great case of how high-quality images might present the product much better, which is shown as an example in our article “E-commerce product description: 8 best examples for inspiration”. By an amazing use of images and videos the products are perceived in the most successful way possible.
3. Make sure that your content converts
The content’s impact in e-commerce on conversion rates should always be kept in mind. Your skill of writing converting product descriptions can be improved by taking into account some tips that we share in our “How to write converting content for eCommerce: 7 tips” article.
How to write an effective product description? First, the benefits of a product should be emphasized over its features. Customers are indeed interested in what your product is capable of, however their focus is mainly on its benefits. Main advantages of the product should always be highlighted, as every client has a problem and the good has to show the ability to solve it.
Content for e-commerce must be easily readable – if the context needs to be explained in detail, it is a good tip to add hyperlinks to additional resources.
Keeping text short and simple is a good form of creating converting product descriptions. Information might be divided into blocks or segments for a better understanding.
You may use online resources to edit grammar mistakes, like Grammarly, instead of big dictionaries. Also, you have to study the expectations and needs of your target audience, using strong and relatable keywords will help you to communicate with the audience.
Not to forget about profits – they are created with the help of CTA (Call To Action). The client needs to be properly motivated to take action by giving them an impulse. However, it should be unobtrusive without any disturbing banners that will annoy a customer and make them leave the website.
Unique content will definitely attract more attention to your website, as well as it has more chances of getting on the first page of search results. To write a unique e-commerce copy, you can use services such as CopyMonkey to promote your online store in search engines.
4. optimize it for search engines
Everything, including good product descriptions in e-commerce stores should be working towards optimizing your content for the search engines. Search engine optimization (SEO) is the easiest way to attract new customers to the website, it is the first step in convincing anyone to purchase the product. 70% of marketers agree that SEO gives better results than PPC, more about it in our article “Ecommerce content optimization: best use for your content”.
Keywords are essential part of the optimization, you should determine the best ones for you personally. Keywords should be placed into:
- page titles;
- image tags (ALT tags);
- and product descriptions.
The phrases and keywords you choose should be organic, human-centered, and simple to gather.
The benefits of the product are recommended to be described as briefly as possible. CopyMonkey.ai will allow you to save time on descriptions by 10 times, we already know how to do it greatly, you will only provide the characteristics and wait a bit.
Of course, the use of keywords gives you an advantage over websites that do not apply them, however there should be not too many of them. Search engines usually hide webpages with low-quality and unnatural texts. Division of keywords works according to several parameters – its degree and competitiveness, and the context of use. By frequency of use, the keywords are divided into:
- high-frequency queries (1000-1000000 times a month);
- mid-frequency (200-1000 times);
- low-frequency (100-900 times).
The context might be:
- informational (search for data);
- transactional (competitive queries for an online store);
- navigational (finding specific web pages);
Keywords allow search engines to evaluate a site’s relevance to a user’s request. So you need to collect and analyze the potential keywords that users might enter, while searching for your products and website.
The final advice is to put all product and category descriptions using keywords and pay attention to the uniqueness rate. CopyMonkey will gently take care of your product descriptions with keywords and save up your time to focus on other important tasks, plus all descriptions generated with CopyMonkey are SEO-friendly.
Having read up to this point, you are certainly interested in how to write a good product description? — and it is no secret that writing a good product description takes time. Especially when “good” means an empathetic converting description, bringing you to the top of the search results page.
AI-powered content generators make your or your content managers’ life easier. Technology saves time, energy and allows your employees to put more effort into writing unique content for your social media and communicating with the customers.
If you are still unsure how to write a good product description — CopyMonkey is one of the most suitable services to use, an AI Product Description Generator, which is not only made specifically for product descriptions in e-commerce, but also bulk generations. Got thousands of products on your website? No worries, CopyMonkey will pay the best of attention to each and every!