Amazon Prime Day is coming up soon on July 12th and 13th! This is a significant event for Amazon, which you don’t want to miss out on. This blog post will give you some tips and strategies on how to sell on Amazon Prime Day 2022 and how to prepare for that.
Before Prime Day
First and foremost, you need to make sure that you are retail-ready. This means having your promotions and deals set up well in advance. Amazon will be giving out some fantastic deals on Prime Day, so you want to ensure that you are prepared to take advantage of them.
Increase your brand awareness
Brand awareness is the first stage in the customer journey and is key to increasing spending leading up to Amazon Prime Day. Lifestyle and in-market audiences are perfect targets for this campaign as they have a high potential to be converted into new customers. Increasing your spending by 150-200% will allow you to reach these audiences effectively and significantly increase your brand awareness. As a result, you will be able to get more consumers during the consideration and evaluation stage of their journey, which will lead to increased sales during Amazon Prime Day.
However, competition is fierce, and many shoppers will research ahead of time to ensure they are getting the best possible deal. This is where contextual targeting comes in. By placing your products in real-time on your competitor’s Amazon Product Detail Pages (PDPs) or off Amazon where they are currently browsing, you can help move customers lower in the funnel, much closer to a conversion. This is an incredibly effective strategy a few days to about a week before Prime Day when shoppers begin to finalize their plans and purchase decisions. By using contextual targeting to conquer your competitors, you can ensure that you are top of mind for Prime Day shoppers looking for the best deals.
Optimize your listing
As an Amazon seller, you are probably well aware of the importance of ranking highly in search results. After all, the better your ranking, the more likely you are to get clicks and sales. However, you may not realize that optimized and converting listings are essential for achieving good rankings. Amazon’s algorithm considers several factors when determining search results, including click-through rate, conversion rate, and customer reviews. In other words, a listing optimized for the search engine and converted well is more likely to rank higher than a poorly written listing that doesn’t offer value to shoppers. If you want to improve your ranking, start by ensuring your listing is optimized for both Amazon’s algorithm and potential customers.
During Prime Day
One of the smartest things you can do when Prime Day arrives is to retarget customers who have specifically viewed but not bought your products. This is a great way to promote durable goods, including one-time purchases or high-value items. And during these days and the lead-out that follows, frequently bought consumables can be remarketed to encourage repeat purchases, including opting in to Subscribe and Save. Doing this will give you a significant advantage over other sellers who don’t take advantage of this opportunity. So make sure you’re prepared and ready to seize the day when it comes!