creating the best Shopify product page: step by step guide
Step one: download the products
Everything here is simple and straightforward. Clear images and a well-written product description will go a long way, so it’s worth investing time and effort at this stage. Alternatively, you can use our plugin Copymonkey.ai to generate descriptions for all your products in just minutes. Once you have your first products, it’s time to choose a theme.
Step two: choose a theme
Then go to Online Store> Themes> Theme Library. You can choose a free or paid theme. Your theme will dictate how your entire store will look, not just your product pages.
Step three: basic customization
Go to Online Store> Themes> Current Theme. Click “Customize” to invoke the customization of the base theme. At the top, you should see a button that says Home Page. Click on it to open the drop-down menu of your store pages and select “Product Pages.” On the left, you can see a list of settings that you can get at this stage. You can play around with some options here:
- Product Pages
- Product Recommendations
Each section is fully customizable – for example, you can change the font and size of the product name, adjust the size and alignment of the product image, and more. You can also add more elements to your page:
- HTML code
You can experiment with the structure of the page using building blocks. For example, if you want to add a carousel of images and text, you can select “Slider” and drag it onto the page, and then edit each “slide”: This will create a spinning carousel where you can add images and text.
In general, uploading products to Shopify is quite simple: the service team pays great attention to the simplicity of the UX / UI. We recommend that you look at the company’s blog on their official website to see more non-standard ideas and product page formats.
things to consider
Perfect product description
According to Nielsen Norman Group, the most effective product descriptions should be informative, concise, and objective. This type of content has been shown to improve usability by 124%.
To create easy-to-scan content, you should include short bullets in your product description for easy readability. The summary is 2-6 sentences with a description of the product. Objectivity means that your description is honest and does not exaggerate the benefits.
My team and I understand that writing informative and unique descriptions for each product takes a huge amount of time and sometimes it is simply difficult to cope with the problem of a blank sheet. Our Copymonkey.ai service will help you always know what to say and show your product to its best. Using artificial intelligence, we will help you generate descriptions for any product in just seconds.
Perfect product images
Top performing stores use high quality images that showcase products in all their glory. You should never compromise on image quality as it can negatively impact your sales. If the image is of poor quality or does not display the product well, consumers will not buy – it’s simple.
People need to have a clear idea of what a product might look like in real life. Examining a product photo can help you capture the shots that buyers imagine.
- Try to create a consistent look for your products on your website.
- Work on the ability to rotate the product 360 degrees
- Add real photos from reviews – this increases customer loyalty
- Add product image scaling functions
Finally, having a product video can increase conversion rates. According to Kissmetrics, site visitors are 64-85% more likely to make a purchase after watching a video on the site.
A sense of urgency
According to Conversion XL, you can increase sales by 332% by creating scarcity and a sense of urgency. You can also increase your conversion rate by doing this.
Urgency helps to quickly turn a regular browser into a buyer. When your customers browse your store, a great product will seduce the browser. However, having a sales countdown timer can help the browser make a purchase right now.
Using countdown timer apps like Hurrify can help create a sense of urgency. You can write your own text or choose from a list of examples. Having text indicating a limited quantity can help create a scarcity that can drive more sales. However, you can test different texts to see which one increases your conversions the most.
Social media buttons
According to VWO, social media sharing buttons were tested and found that when removed, the number of CTAs increased by 11.9%.
In Kuno Creative’s test, when there were over 500 conversions on social media, the conversion rate was 9% instead of 2%.
Information about delivery
Mentioning or having the icon for “Free Shipping for Orders Over $ 75” or “Free Shipping Within Russia” helps customers get an instant snapshot of shipping information. With this concise information on the product page, you don’t miss out on the customer — they don’t leave the product page to read the shipping information.
It is very important to post customer reviews on your product page. If you’re driving traffic to a product page, reviews on your store can give browsers an extra boost to close that sale without doing much work.
According to eMarketer, customer reviews are 12 times more trusted than manufacturer descriptions. Thus, customer reviews can always help increase your sales and attract customers if they are generally positive.
Why visual appeal is important
The less you force your customers to think, the better their overall perception of your site will be.
“Cognitive ease” describes the fluency with which our brains process information. High “processing fluency” has been shown to produce a sense of satisfaction. In contrast, cognitive friction caused by insecurity, confusion, and mental effort reduces user satisfaction.
Cognitive friction also makes your site less convincing and reduces the amount of information a visitor can absorb. In 1988, educational psychologist John Sweller showed that complex problem-solving problems impede learning because our cognitive resources are limited.
There are several easy ways to reduce cognitive friction, and many of them apply to your Shopify product pages. For example:
- Visual cues (using arrows, turning pages)
- Create a “visual hierarchy” (using size, color and structure)
- Reducing choice and compressing information
- Using sequential patterns and groups
Consumers are not only quick to make decisions, but also tend to stick to them. Cognitive effects, such as anchoring and halo effect, describe how the first stimuli that people receive shape their assessment of subsequent information.
This means that what people see when they visit your product page will disproportionately affect how they see your product.
- Include a cool product description
- Post perfect product images
- Add a sense of urgency
- Make sure the page is intuitive
- Test social sharing buttons
- Include shipping information
- Add customer reviews
As you can see, most of the work on creating a product page begins during the “add a product” phase. The images and words you use to sell a product to your customer will go a long way. Shopify offers a large selection of free themes to choose from, and the product pages included in these themes are excellent – crisp, clean and well-designed, easy to navigate, and let the product speak for itself.
P.S. If your store needs a lot of Product Descriptions, try CopyMonkey. Our AI will take care of your Product Descriptions, in bulk or separately. Editing is faster than writing from scratch, and you will have more time on your hands for other important tasks.